{"id":75,"date":"2026-09-24T00:00:00","date_gmt":"2026-09-24T00:00:00","guid":{"rendered":"https:\/\/pocket-trainer.co\/blog\/online-coaching-platform-fitness-business\/"},"modified":"2026-09-24T07:40:33","modified_gmt":"2026-09-24T07:40:33","slug":"online-coaching-platform-fitness-business","status":"publish","type":"post","link":"https:\/\/pocket-trainer.co\/blog\/online-coaching-platform-fitness-business\/","title":{"rendered":"How to Choose an Online Coaching Platform for a Fitness Business"},"content":{"rendered":"<div class=\"sb-answer\" style=\"margin:1.7em 0;padding:1.15em 1.35em 1.2em;border:1px solid #e2e7ee;border-left:4px solid #7a869a;border-radius:10px;background:#f7f9fb\">\n<p class=\"sb-block-label\" style=\"margin:0 0 .6em;padding:0;border:0;font-size:.72rem;font-weight:700;line-height:1.3;letter-spacing:.09em;text-transform:uppercase;color:#5b6675\">In short<\/p>\n<p style=\"margin:0;font-size:1.05em;line-height:1.62\">An online coaching platform for a fitness business should make it practical to deliver workouts, support clients, take payment and sell the service without creating more admin than it removes. Choose first between configurable software and a ready-made offer, then test the exact delivery, selling and support gaps that matter to your coaching model.<\/p>\n<\/div>\n<div class=\"sb-takeaways\" style=\"margin:1.7em 0;padding:1.15em 1.35em 1.2em;border:1px solid #e2e7ee;border-left:4px solid #202b3a;border-radius:10px;background:#ffffff\">\n<p class=\"sb-block-label\" style=\"margin:0 0 .6em;padding:0;border:0;font-size:.72rem;font-weight:700;line-height:1.3;letter-spacing:.09em;text-transform:uppercase;color:#5b6675\">Key takeaways<\/p>\n<ul style=\"margin:0;padding-left:1.25em;list-style-type:disc\">\n<li>Fitness coaching needs more than video calls and a payment link because clients need a clear place to follow workouts, track progress and contact their trainer.<\/li>\n<li>A ready-made online fitness offer can reduce setup work, while configurable software can suit trainers who need more control over branding, content and operations.<\/li>\n<li>A payment fee is only one part of the financial decision because setup time, content production and follow-up work also affect profit.<\/li>\n<li>An online coaching platform can support a sales process, but no platform replaces a clear offer, realistic pricing and consistent client acquisition.<\/li>\n<\/ul>\n<\/div>\n<h2>Contents<\/h2>\n<ul>\n<li><a href=\"#what-kind-of-online-coaching-business-are-you-building\" rel=\"nofollow\">What kind of online coaching business are you building?<\/a><\/li>\n<li><a href=\"#should-you-buy-configurable-software-or-a-ready-made-fitness-offer\" rel=\"nofollow\">Should you buy configurable software or a ready-made fitness offer?<\/a><\/li>\n<li><a href=\"#which-features-actually-matter-when-clients-train-away-from-you\" rel=\"nofollow\">Which features actually matter when clients train away from you?<\/a><\/li>\n<li><a href=\"#how-should-you-compare-payments-fees-and-operating-work\" rel=\"nofollow\">How should you compare payments, fees and operating work?<\/a><\/li>\n<li><a href=\"#can-an-online-coaching-platform-help-you-get-clients\" rel=\"nofollow\">Can an online coaching platform help you get clients?<\/a><\/li>\n<li><a href=\"#what-else-do-trainers-ask-before-choosing\" rel=\"nofollow\">What else do trainers ask before choosing?<\/a><\/li>\n<li><a href=\"#what-should-you-do-before-committing\" rel=\"nofollow\">What should you do before committing?<\/a><\/li>\n<\/ul>\n<p>An online coaching platform is not one fixed product category. For a personal trainer, it is the system that connects an offer, a client experience and the work needed to keep clients moving between sessions. The right choice depends less on a feature checklist than on what the trainer is prepared to build and manage personally.<\/p>\n<h2>What kind of online coaching business are you building?<\/h2>\n<figure class=\"viz wide viz-rectangle viz-large\" style=\"margin:2.2em auto 2.6em;text-align:center;max-width:100%;clear:both\"><img decoding=\"async\" width=\"1536\" height=\"1124\" class=\"wp-image-77\" src=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-1-940.png\" alt=\"Comparison of four online fitness coaching business models and their platform priorities\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px;border:1px solid #e7ebf0\" srcset=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-1-940.png 1536w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-1-940-300x220.png 300w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-1-940-1024x749.png 1024w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-1-940-768x562.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption style=\"margin:.85em auto 0;font-size:.88em;line-height:1.55;color:#5b6675;text-align:center;max-width:92%\">Different fitness offers create different platform requirements.<\/figcaption><\/figure>\n<p>The best online coaching platform is the one that fits the service a trainer is actually selling. A trainer delivering recurring workouts and messaging support needs a different setup from a coach selling corporate programs, live calls or a library of self-paced lessons.<\/p>\n<p>Before comparing platforms, write down the offer in one sentence. For example: \u201cClients pay monthly for a structured workout plan, exercise demonstrations, nutrition guidance, progress tracking and message-based support.\u201d That sentence exposes what the platform must do and what can remain outside it.<\/p>\n<p>For fitness professionals, four operating models commonly lead to different platform choices:<\/p>\n<ol>\n<li><strong>Remote one-to-one coaching.<\/strong> The priority is individualized workouts, practical feedback, progress monitoring and easy client communication.<\/li>\n<li><strong>Hybrid personal training.<\/strong> The platform supports clients between in-person sessions, so workout access and accountability may matter more than virtual appointments.<\/li>\n<li><strong>Group transformation program.<\/strong> The service needs a repeatable client journey, clear milestones and enough structure that many participants can follow it at once.<\/li>\n<li><strong>Content-led membership.<\/strong> The trainer is primarily selling access to a workout library, education or a community. That model usually demands more original content production and ongoing publishing.<\/li>\n<\/ol>\n<p>A platform can be excellent at one model and awkward at another. Employee-coaching systems often emphasize matching, reporting and organization-wide administration. Course systems often emphasize lessons, communities and content publishing. Fitness delivery systems need the client to know what to do in the gym, at home or while travelling.<\/p>\n<p>For a broader explanation of the categories involved, see <a href=\"https:\/\/pocket-trainer.co\/blog\/digital-fitness-platforms\/\">our guide to digital fitness platforms<\/a>.<\/p>\n<p>The useful question is not \u201cWhich platform has the most features?\u201d It is \u201cWhich platform removes the biggest constraint between my current coaching service and the online service I want to sell?\u201d<\/p>\n<p>The right platform begins with the fitness service being delivered, not a generic software checklist.<\/p>\n<h2>Should you buy configurable software or a ready-made fitness offer?<\/h2>\n<figure class=\"viz viz-square viz-medium\" style=\"margin:2.2em auto 2.6em;text-align:center;max-width:100%;clear:both;max-width:66%\"><img decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-image-79\" src=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-2.png\" alt=\"Trainer comparing a configurable software toolkit with a ready-made online fitness offer\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px;border:1px solid #e7ebf0;aspect-ratio:1\/1;object-fit:cover\" srcset=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-2.png 1024w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-2-300x300.png 300w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-2-150x150.png 150w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption style=\"margin:.85em auto 0;font-size:.88em;line-height:1.55;color:#5b6675;text-align:center;max-width:92%\">The central trade-off is control versus setup work.<\/figcaption><\/figure>\n<p>Configurable software gives trainers more control, while a ready-made fitness offer reduces the amount they must create and maintain. Neither approach is automatically better, because the trade-off is control versus setup work.<\/p>\n<p>A configurable system can make sense when a trainer needs a trainer-owned branded app, wants to upload a personal video library, requires appointment scheduling, relies on wearable data, or needs formal client intake and lead-management workflows. Those requirements usually mean the trainer is willing to configure the system, create content and manage more of the operating process.<\/p>\n<p>A ready-made offer can make more sense when the immediate problem is speed. The trainer may have clients, subject expertise and a clear coaching method, but lack the time or budget to film a large exercise library, commission an app, build a sales page and assemble a payment process.<\/p>\n<p>Pocket Trainer is positioned toward that second situation. Its platform page says trainers receive a client app, supplied workout content, workout and nutrition customization, progress monitoring, client communication and a customizable sales page. The same page states that trainers can either collect client payments directly or use Pocket Trainer checkout for recurring card billing. (<a href=\"https:\/\/www.pocket-trainer.co\/?utm_source=openai\">pocket-trainer.co<\/a>)<\/p>\n<p>That positioning has limits worth recognizing before a trainer signs up. Pocket Trainer is not presented as a fully white-label trainer-owned app, a trainer-uploaded video-hosting system, an appointment scheduler, a live video-coaching tool, a wearable-integration hub, a configurable intake-form system or a full CRM. A trainer who needs those functions should treat that gap as a decision point, not an inconvenience to ignore.<\/p>\n<p>A practical way to decide is to make two lists. On the first, write the functions clients must see in the first month. On the second, write the functions the trainer must control personally. If the second list includes custom app ownership, proprietary video hosting and detailed workflow control, configurable software may be the better fit. If the second list is short and the trainer mainly needs a sellable service quickly, a ready-made offer may be more useful.<\/p>\n<p>Control has value, but only when the business has the time and capacity to use it.<\/p>\n<h2>Which features actually matter when clients train away from you?<\/h2>\n<p>Remote clients need enough structure to complete the plan without standing beside the trainer. The core features are therefore the ones that turn coaching instructions into a repeatable client routine, not the longest feature list on a sales page.<\/p>\n<p>Start with the client journey. A client should be able to open the app or portal, see the current workout, understand each exercise, record activity, access relevant guidance and contact the trainer when needed. The trainer should be able to tailor the plan, review progress and keep the next action obvious.<\/p>\n<p>For most online fitness offers, assess these areas separately:<\/p>\n<ul>\n<li><strong>Workout delivery:<\/strong> Are workouts organized in a way clients can follow on their own? Are exercise demonstrations available for unfamiliar movements?<\/li>\n<li><strong>Plan customization:<\/strong> Can the trainer adapt workouts and nutrition guidance to a client&#039;s goal, experience level or constraints?<\/li>\n<li><strong>Communication:<\/strong> Is there a clear channel for questions, encouragement and adjustments between sessions?<\/li>\n<li><strong>Goals and progress:<\/strong> Can the client see what is being tracked and why it matters to the program?<\/li>\n<li><strong>Sales path:<\/strong> Does the business have a page that explains the offer, who it is for and how a prospective client can join?<\/li>\n<li><strong>Payment handling:<\/strong> Can the trainer collect recurring payments in a way that matches the offer and local payment arrangements?<\/li>\n<li><strong>Support workload:<\/strong> Who handles routine questions and follow-up when the trainer is busy?<\/li>\n<\/ul>\n<p>The last point is easy to miss. A platform may let a trainer deliver a program to more people, but it can also increase the number of messages, stalled clients and follow-up tasks. A scalable online offer needs a realistic support plan, not just an app.<\/p>\n<p>Pocket Trainer states that its client experience includes workout and exercise-video access, trainer-customized workout and nutrition guidance, in-app communication, goal setting and progress monitoring. Its site also describes optional virtual-assistant help for client questions, follow-ups and motivational nudges. (<a href=\"https:\/\/www.pocket-trainer.co\/?utm_source=openai\">pocket-trainer.co<\/a>)<\/p>\n<p>A platform feature matters only when it helps a client complete the next workout or helps the trainer deliver better support with less avoidable work.<\/p>\n<h2>How should you compare payments, fees and operating work?<\/h2>\n<figure class=\"viz wide viz-rectangle viz-large\" style=\"margin:2.2em auto 2.6em;text-align:center;max-width:100%;clear:both\"><img decoding=\"async\" width=\"1536\" height=\"1124\" class=\"wp-image-78\" src=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-3-949.png\" alt=\"Checklist for comparing online coaching platform costs and operating work\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px;border:1px solid #e7ebf0\" srcset=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-3-949.png 1536w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-3-949-300x220.png 300w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-3-949-1024x749.png 1024w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-infographic-3-949-768x562.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption style=\"margin:.85em auto 0;font-size:.88em;line-height:1.55;color:#5b6675;text-align:center;max-width:92%\">Compare the work removed as well as the fee charged.<\/figcaption><\/figure>\n<p>Compare payment options by looking at the complete cost of delivery, not just the platform fee. A low monthly subscription can still be expensive if it leaves the trainer responsible for building content, arranging checkout, following up with leads and answering every routine message.<\/p>\n<p>Start with the revenue model. Is the offer a monthly membership, a fixed-length program, a package attached to in-person training, or a free value-add for existing clients? The answer affects whether recurring billing is useful and how often clients need to make a payment decision.<\/p>\n<p>Then list the work attached to each option:<\/p>\n<ul>\n<li>Building or sourcing workout content<\/li>\n<li>Maintaining the app or platform setup<\/li>\n<li>Creating a sales page and joining instructions<\/li>\n<li>Collecting payments and chasing failed renewals<\/li>\n<li>Answering client questions<\/li>\n<li>Following up with people who show interest but do not join<\/li>\n<li>Updating plans as clients progress<\/li>\n<\/ul>\n<p>\u26a0\ufe0f A percentage fee can be reasonable when it replaces work the trainer would otherwise pay for or complete alone. It can be poor value when the trainer already has those systems and only needs one narrow feature.<\/p>\n<p>Pocket Trainer says it is free for personal trainers to join and that trainers can keep 100% of revenue when they collect payment themselves. Its published checkout option states that Pocket Trainer retains a 10% fee on card and recurring-subscription payments, while the trainer keeps 90%. Those figures should be checked against the current terms before a trainer prices an offer. (<a href=\"https:\/\/www.pocket-trainer.co\/?utm_source=openai\">pocket-trainer.co<\/a>)<\/p>\n<p>Use a simple comparison before committing:<\/p>\n<p><code>Monthly revenue per client \u00d7 active paying clients = gross monthly revenue<\/code><\/p>\n<p>Then subtract the platform charge, payment costs where applicable, content costs, advertising spend, contractor support and the trainer&#039;s own support time. The remaining figure is more useful than any headline about a platform being free or low cost.<\/p>\n<p>A platform fee is only meaningful when it is compared with the time, tools and support work it replaces.<\/p>\n<h2>Can an online coaching platform help you get clients?<\/h2>\n<figure class=\"viz viz-square viz-small\" style=\"margin:2.2em auto 2.6em;text-align:center;max-width:100%;clear:both;max-width:40%\"><img decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-image-80\" src=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-4.png\" alt=\"Fitness coach mapping a path from prospective client interest to workout delivery\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px;border:1px solid #e7ebf0;aspect-ratio:1\/1;object-fit:cover\" srcset=\"https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-4.png 1024w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-4-300x300.png 300w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-4-150x150.png 150w, https:\/\/pocket-trainer.co\/blog\/wp-content\/uploads\/2026\/09\/bench-627-inline-4-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption style=\"margin:.85em auto 0;font-size:.88em;line-height:1.55;color:#5b6675;text-align:center;max-width:92%\">A platform supports a sales path. It does not create the offer for the trainer.<\/figcaption><\/figure>\n<p>An online coaching platform can make an offer easier to explain, buy and deliver, but it does not create demand by itself. Trainers still need a defined audience, a clear outcome, credible messaging and a way to reach prospective clients repeatedly.<\/p>\n<p>This is where many platform comparisons become misleading. A platform can provide a sales page, checkout and automated follow-up, but those tools only help once a potential client arrives and understands why the offer suits them. The trainer still needs to describe the transformation honestly, state what is included and show how the service works.<\/p>\n<p>A useful sales page answers practical questions quickly:<\/p>\n<ul>\n<li>Who is the program for?<\/li>\n<li>What does the client receive each week?<\/li>\n<li>What support is available?<\/li>\n<li>What does the client need to do?<\/li>\n<li>How is progress reviewed?<\/li>\n<li>What does it cost and how does payment work?<\/li>\n<\/ul>\n<p>Pocket Trainer says it sets up a customizable trainer sales page with a custom URL, personal headline, trainer headshot and optional welcome video or client imagery. It also describes automated prospect-email follow-up and social-growth support for trainers. Those services may reduce setup work, but they do not remove the need for a trainer to evaluate marketing results and communicate responsibly. (<a href=\"https:\/\/www.pocket-trainer.co\/?utm_source=openai\">pocket-trainer.co<\/a>)<\/p>\n<p>For a feature-by-feature comparison focused specifically on trainer software, read <a href=\"https:\/\/pocket-trainer.co\/blog\/best-personal-training-software\/\">best online personal training software<\/a>.<\/p>\n<p>An online platform supports client acquisition when it makes a strong offer easier to understand and join, not when it substitutes for the offer itself.<\/p>\n<h2>What else do trainers ask before choosing?<\/h2>\n<p>The questions below appear in Google\u2019s People Also Ask results for online coaching platforms. The answers focus on the needs of a fitness professional choosing a way to sell and deliver remote or hybrid coaching.<\/p>\n<h3>What is the best online coaching platform?<\/h3>\n<p>The best online coaching platform is the one that fits the coach&#039;s delivery model and operating capacity. A fitness trainer should prioritize workout delivery, plan customization, progress monitoring, client communication, payment handling and a clear sales path. A trainer who needs a custom-built brand experience may choose configurable software, while a trainer who needs a ready-made service may prefer a managed fitness offer.<\/p>\n<h3>Can ChatGPT be my life coach?<\/h3>\n<p>ChatGPT can help someone brainstorm, reflect or organize questions, but it should not replace a qualified coach, therapist, doctor or other professional when specialized support is needed. OpenAI says ChatGPT can be inaccurate and is not a licensed professional, so important guidance should be checked with an appropriate human expert. <a href=\"https:\/\/openai.com\/academy\/responsible-and-safe-use\/\" rel=\"nofollow\">OpenAI\u2019s responsible-use guidance<\/a> explains those limits. (<a href=\"https:\/\/openai.com\/academy\/responsible-and-safe-use\/?utm_source=openai\" rel=\"nofollow\">openai.com<\/a>)<\/p>\n<h3>Do online coaches really make money?<\/h3>\n<p>Some online coaches earn revenue, but an online platform does not guarantee income. Results depend on the offer, pricing, ability to attract and retain clients, delivery costs, support workload and the trainer&#039;s reputation. A platform can reduce setup work or improve delivery, but the trainer still needs a viable service that clients understand and choose to buy.<\/p>\n<h3>What is the best website for online coaching?<\/h3>\n<p>The best website for online coaching explains the offer clearly and gives prospective clients a straightforward next step. For fitness coaching, the page should state who the program serves, what clients receive, how support works, what progress looks like and how payment is handled. A polished page cannot compensate for vague positioning, unclear pricing or an unsupported promise.<\/p>\n<h2>What should you do before committing?<\/h2>\n<p>Test the platform against one real client journey before making it central to the business. Map the path from first enquiry to payment, first workout, first question, progress review and renewal, then identify where the trainer would still need another tool or more time.<\/p>\n<p>A trainer who wants a ready-made app, supplied workout content, a customizable sales page and optional recurring-payment checkout can <a href=\"https:\/\/pocket-trainer.co\/\">review Pocket Trainer\u2019s platform setup<\/a> against that journey. Check the current terms, feature boundaries and payment arrangement before presenting any platform as part of a client offer.<\/p>\n<p>Choose the platform that makes the next version of the coaching service easier to sell and deliver without promising control it does not provide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose an online coaching platform for your fitness business with a practical framework for client delivery, payments, sales support, and platform fit.<\/p>\n","protected":false},"author":1,"featured_media":76,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[42,38,40,39,41],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-free-online-coaching-platform","tag-online-coaching-platform","tag-online-coaching-website","tag-online-fitness-coaching-platform","tag-personal-trainer-software"],"_links":{"self":[{"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":1,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":81,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/81"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pocket-trainer.co\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}